Frankie Lapenna gained fame through his self-titled TikTok account and YouTube channel. He started posting content on his TikTok account in December 2020, and he currently works as a director of photography in a company Launch Kit. He started his YouTube channel on 21 June 2011. The most viewed video on his YouTube channel titled “Undercover car zoom call with green screen” that video got more than 63 million views.
He mainly makes comedic content videos and skits. As he began uploading the green screen with zoom meetings videos on his TikTok account, it started reaching all over the world and he gained more fame. He is a self-driven film and video professional with several years of experience. He began editing videos for Parker Nirenstein, founder of Vehicle Virgins, in the greater Los Angeles Area on October 5, 2017. Editing video content for roughly 8 months.
In June of 2018, he then moved to Calabasas California to shoot and edit Parker Nirenstein’s YouTube content full time. During this period he learned how a large-scale YouTube influencer operates on a personal level. In total, he edited well over 150 videos for Vehicle Virgins.
He moved jobs to The LaPenna Group in Apr 2019, in the Greater Grand Rapids, Michigan Area, where his employment consisted of the restoration, preservation, and organization of old 1940s photographs, documents, and letters via Photoshop. While working here, he also traveled to Wisconsin to shoot an interview with WWII veteran, Art Kasperski. He then move to Point O'Pines Camp for Girls, in June 2019, at the Glens Falls, New York Area, where his employment involved teaching video classes to girls who were 11-15 years old.
Here he shot and edited videos on a daily basis, and then those videos were compiled into an hour-long recap of the summer camp experience. He sorted and archived hundreds of files on multiple computers, and learned how to operate according to the structure of a large-scale media operation. He currently is the Director Of Photography at Launch Kit in Rockford, Michigan, United States.
The NFL’s Ravens partnered with LaPenna and brought to life a virtual meeting escape every sports fan dreams of when stuck in yet another boring meeting, being at the game instead of work. Going live across @Ravens social accounts first, it was shared and engaged across the NFL league accounts and natively on Frankie’s accounts.
Within minutes, the internet went crazy. Naturally, sports media had a hay day with it, outlets like Bleacher Report, SportsCenter, NFLonFOX, and several others picking it up. Later, the real results started pouring in. Meme accounts, such as Nugget and Memezar, accounts followed by millions for the laughs they curate. Accounts that don’t normally share sports content, much fewer sports league-produced content. The numbers skyrocketed. Even Instagram (the most followed account on Instagram) shared Frankie’s post to their series called “Things This Week That Made us Smile.”
Later that week, the Ravens went live with their final piece titled “Frankie at a tailgate”. The success of the first two, coupled with Frankie and the infamous green screen being introduced to millions more.
Source - Shortawards.com
The Ravens Facebook post has 92M views. This is not only the best performing NFL team video on Facebook for that season but the 2nd best performing NFL team video of ALL TIME on Facebook. The post from the Ravens was also the most engaged NFL team post on Facebook for the season, generating 1.6X more engagements than the second-best performing post. Across all platforms and accounts, the in-stadium reveal was uploaded over 78 times driving 275M views and over 11M engagements.
Frankie’s YouTube short of the 3rd scene garnered another 10M views, it was number 1 Post All-Time on NFL Reels (29.3M views), and was the number 1 Post All-Time on Ravens TikTok (17M views). The moment became so iconic, that an Instagram artist (@art_of_a_giant) even memorialized the moment where it still exists today.
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